At the 134th Canton Fair, UYUSTOOLS had two booths.
The main position was in Hall 10.2 which is the central exhibition part of the tool area. Our booth was located on Channel G which is a main channel with a large passenger flow.
Our secondary position was in Hall 20.1.
Our advertising was still eye-catching at this Canton Fair. On the LED screen in the center of 10.2, a man is making the sign for the number “1”. Many new and existing cooperation partners noticed, and they praised it for its visibility and impressive images. Some even thought the guy was a Hollywood star and specifically came to our booth to take a photo with him.
Advertisements of other Chinese tool brands all show strong white men. Why is UYUSTOOLS so special that its billboard features a Chinese man’s face?
It turns out that this man is the founder and the leader of the UYUSTOOLS team. He endorses his brand because he is proud of Uyustools and hopes to increase agents’ confidence in the products. In addition, as a Chinese, his face also shows his confidence in Made in China.
So, what does his gesture mean?
First of all, “1” represents NO.1. The leader has the confidence to make UYUSTOOLS the best tool brand. This belief will lead all agents to make progress together. Secondly, “1” also refers to One Brand. The business philosophy of UYUSTOOLS is to continuously insist on operating this brand, and looking for one reliable agent in one market to reach a long-term partnership.
This is the implicit idea behind the images of the billboard. You should understand our ambition and confidence and then place your trust in us. That’s why so many visitors are attracted by our advertisement, as well as our products.
